As a college student at TCU, I had the opportunity to work with different Fort Worth companies. Some of the work, like the plans book for Fort Capital, LLC we presented to the CEO and other executives, while other projects were only for in-class purposes.

Fort Capital Plans Book

During a five week period, three classmates and I got the opportunity to work with Chris Powers, the CEO of Fort Capital, LLC. During this time we were able to come up with a plans book that made recommendations for Fort Capital as well as one of their biggest developments, The River District. Throughout this project, not only were we able to ideate and make recommendations based on market research, but I was able to help design the plans book utilizing Adobe InDesign.

Tyler's Media Plan

This media plan was developed for the retail store Tyler's in Fort Worth. The plan describes media objectives as well as the target market and media mix and execution plan.

ZYN22 and the Fitness Industry

In this project, we took a deep dive into the fitness industry by doing secondary research as well as primary research by interviewing people. We analyzed the data and found some insights that ZYN22 ended up using once they introduced their new HIIT program THE22